This is something we need to make sure the public is aware of as there has been some confusion to the identity of Frank Kern and Jerome Kern.  Now Jerome Kern was an American Composer with quite a list of accomplishments.  You can see these here on his Wikipedia page

Frank Kern is a different guy with a completely different background.  You can follow his blog here Frank Kern

His background is in using the internet to market anything online.  Frank has had a lot of success making money using the world wide web as his vehicle.